Dana McGraw is Vice President, Audience Modeling and Data Science, Disney Advertising Sales. In her current role, McGraw oversees groups responsible for data science, analytics, research, search and App store optimization. She leads data driven advertising sales as a part of the newly created Direct-to-Consumer and International division, specifically for Disney’s portfolio of linear networks, digital experiences and social executions across ABC, Disney Channels Worldwide, Disney Digital Network, ESPN Networks, Freeform, FX Networks and National Geographic Networks. She is also responsible for data science tied to ESPN and ABC affiliate sales and marketing.