Talent Mobility Visionary and Futurist
Talent Mobility Manager, ESPN, Human Resources Talent Management at The Walt Disney Company
Dayana Falcon grew up in Miami where the warmth and electricity rubbed off on her starting at an early age. Being the first in her family to attend college as a LatinX woman with Cuban roots, she chose The University of Florida where she majored in Advertising. Dayana has been described as a pioneering, digital expert, forward-thinking, connector, revenue driver, and her greatest strength is her ability to network.
She began her career in analytics and digital media planning and shortly after, she was relocated to NYC to join the agency’s global team with responsibilities ranged from global business development, marketing, and operations. She brought to life the agency’s brand, culture and positioning, launched 25+ offices WW, strategized and executed global summits for the agency’s global leadership team and supported the team to win 160+ new clients to their client roster.
She then took her talents to Disney Ad Sales where she served as a Sales Marketing Manager within the DMED Segment at Disney. She was responsible for leading their B2B go-to-market strategy and strategic white-glove client engagement.
Coming full circle from ANALYTICS to MEDIA to then the world of CONTENT, Dayana has experience in putting together all the pieces of the puzzle of a fully integrated marketing ecosystem, served up with a side of innovation and diversity of thought.
In addition to her full slate of work in the world of Sales Marketing, she also set out and cultivated a Culture of Career Fulfillment & Talent Mobility at the grassroots level that touched countless lives. #SideHustle
And now, she has taken her talent and passion to the universe of Human Resources within the ESPN Human Resources Talent Management team at The Walt Disney Company.
In this role, she is developing her vision of redefining the Culture of Career Fulfillment at ESPN, through a proactive Talent Mobility Mindset, levering emerging technology and elevating the employee experience. Her objectives are to leverage our workforce’s transferable skills to invest in the untapped potential of our teams at ESPN/The Walt Disney Company.
Dayana is a huge advocate of all things around DE&I as a change agent, founder of the LatinX Business Employee Resource Groups at Disney and #MakingMoves Pillar for Women@Disney empowering women to explore careers across The Walt Disney Company Enterprise.