Chitra will be applying her extensive background in communications, digital marketing and strategic thinking for some of North America’s top Fortune 500 companies to amplify and accelerate TSA’s growth strategy and innovation efforts.
Chitra’s executive experience includes roles as Chief Brand and Communications Officer for Microsoft Canada, Director of Marketing at TELUS Corporation, and Director of Operations at Open Text. During her time at Microsoft, Chitra developed the leadership team branding for the external market, including digital presences, thought leadership, and creating compelling brand personas. She has helped some of North Americas’ top CEO’s become industry thought leaders by developing their voices and amplifying their innovative ideas. Projects she guided at Microsoft and TELUS have been awarded IABC Gold Quill Awards, Canadian Public Relations Society Awards of Excellence, the Corporate IT Hero award by the Information Technology Association of Canada and the Business for the Arts Awards.
Chitra is at the forefront of an important new movement in the workplace: intrapreneurship. Intrapreneurs are the people within an organization who possess an entrepreneurial spirit and drive innovation, creative thinking, and new ideas. She is the author of “The Green House Approach, How to Cultivate Deliberate Innovation in Organizations,” and her writing has also been featured in the Globe and Mail and the Huffington Post. She teaches at Humber and Sheridan College and is a sought-after keynote speaker on the topic of how to foster the spirit of entrepreneurship within organizations and how to stay on the cutting edge of market trends, technology, and consumer behaviour.
Chitra also has been named as a “bridge builder” for women in tech by the A-list; a yearly publication that features 50 prominent Indo-Canadians who through various career and community efforts have helped foster relations between Canada and India.