Alicia Tillman

Alicia Tillman, Chief Revenue Officer

As Chief Revenue Officer, Alicia Tillman oversees Capitolis’ go-to-market functions including Sales, Adoption, Program Management, and Marketing.

Alicia Tillman is a dynamic C-suite leader with over 20 years of experience in global marketing, strategy, operations, and digital transformation in public and private companies. As a testament to her success, Alicia is a three-time Forbes Most Influential CMO in the World recipient.

Most recently, Alicia served as Chief Marketing Officer of SAP for four years. Reporting to the CEO, she led the global marketing organization of over 2,000 employees. She rebuilt the technology foundation to scale data, digital and demand generation capabilities, restructured the entire marketing organization and hired dozens of key leaders and contributors, developed the company’s brand story, and built an ecosystem of partners and cultural influencers to scale the brand. Alicia led SAP to become one of the 20 most valuable brands in the world with its brand value increasing more than $18.5 billion under her leadership.

Prior to SAP, Alicia served as Global Vice President, Marketing, Public Affairs, and Business Services at American Express, where she over overhauled the travel division’s marketing strategy and designed some of their digital programs, including the travel and payment division’s first social media platforms and marketing automation capabilities. 

Alicia is a board director for Gates Industrial Corporation, a leader in industrial and commercial manufacturing, and Rainfocus, a leading event marketing technology company. She is also a board trustee and chairperson of the education committee for The Hun School of Princeton.

Alicia has a BA in Marketing and Mass Communications from Lycoming College, where she focused on International Marketing, Public Relations, and Advertising. She is also a graduate of the prestigious Chief Marketing Officer program at The Kellogg School of Management.