Senior Vice President of Corporate Strategy, Innovation & Transformation
Samsung Electronics America
Michelle Crossan-Matos is the Senior Vice President of Corporate Strategy, Innovation and Transformation at Samsung Electronics America. With more than 20 years of expertise in propelling billion-dollar brands forward by innovating through disruptive business models, Michelle has led multifaceted organizations and managed large business franchises across the globe. At Samsung, she leads overall corporate strategy, innovation, transformation, and new business incubation.
Michelle’s ability to identify and execute opportunities for profitable growth, coupled with her passion for people and purpose, allows her to transform strategy into action in fast-paced environments. Prior to Samsung, she served as CMO for Vertu, a British manufacturer and retailer of luxury mobile phones, and held global and regional brand leadership roles at Proctor & Gamble.
Throughout her career, Michelle has worked across a variety of business cultures, geographies and industry sectors, such as Technology, Consumer Electronics, Private Equity, Luxury, Beauty, and FMCG, leading brand strategy and marketing offices. She has learned the critical value of creating high-performance business models, guiding large-scale transformation, building strong marketing fundamentals, developing talent, and understanding cultural nuances, all whilst managing complex businesses.
Michelle is married with two children and is a resident of New Jersey.