The real estate firm behind one of America’s most glitzy traditions is ushering in 2022 in – where else? – the metaverse.

Jamestown, the owner of One Times Square, is recreating the 26-story tower at the heart of New York’s New Year’s Eve ball drop in Decentraland. The company announced the plan Wednesday as a partnership with Digital Currency Group (DCG), the longtime Decentraland backer with major holdings in the platform’s MANA and LAND tokens. (DCG is the parent company of an editorially independent CoinDesk.)

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