With the solidification of social networking platforms like Facebook, YouTube, Twitter and Instagram as a part of our daily conscious, plus emerging platforms like TikTok rocketing in popularity, social media has grown from humble, early-internet roots into a multi-billion dollar industry. In the US alone, 73% of all adults use YouTube, including 94% of all 18-24 year olds —that’s just one platform in the US alone.
Social media’s global reach is unique in the marketplace and an increasing number of brands and businesses are taking strides to harness the power of these platforms and in particular, the users who have acquired their own loyal following. These “influencers” take advantage of their popularity with target audiences to make a living, promoting products and services to their followers.
For brands looking to harness the marketing potential that influencers possess, these 19 influencer marketing agencies in NYC provide perfectly-planned, ROI-driven strategies and a network of powerful users ready to spread the word.