
Nancy Kramer
Recognized by Advertising Age as one of the “100 Most Influential Women in Advertising
History,” Nancy Kramer has spent a lifetime as an entrepreneur in marketing and technology.
Believing computers would change the world, Kramer launched Resource in 1981 with seed
funding from her first client, Apple Computer, growing the company into a multi-office, 350-
associate digital marketing pioneer. Her team’s iconic work includes many industry firsts, from
creating Apple’s first interactive retail experience, to launching one of the internet’s first live
streaming events which is memorialized in a time capsule at MIT to the first fully integrated
social commerce experience, which received a U.S. patent. She created and produced two
Superbowl commercials.
IBM acquired her business in 2016, the first and only female-owned business to have achieved
the milestone. Today, as a Global Chief Evangelist, Kramer focuses externally on C-Suite client
relationships and internally on cultural transformation.
Kramer serves on the Board of Directors of public-traded Root Insurance, and M/I Homes. She is
Chairman of The Columbus Foundation, Vice Chair of The Columbus Partnership, and a Trustee
at The Wexner Center for the Arts. Kramer is an outspoken advocate for LGBTQ rights, having
testified in front of a Congress in support of the Employment Non-Discrimination Act. Kramer is
the founder of the FTT Foundation, which through the Free the Tampons campaign has launched
a national discussion about access to feminine care products in public restrooms.
Kramer and her husband, fellow entrepreneur, Christopher Celeste, spend most of their time at
their blended family home in Martha’s Vineyard, surrounded by family, friends, and a barely
obedient mastiff-lab mix dog named Oggie.