The past year was transformative for associations as they work to meet member needs and grow non-dues revenues to combat economic uncertainty. Now more than ever, associations must close critical gaps with their members to recruit, retain, and boost revenue. To navigate these challenges, the biggest association trends for 2026 are centered on optimization and efficiency.
Tech policy is an ongoing discussion as people’s privacy, safety, and identity are vulnerable in digital spaces across the globe. It is important to center people, lived experiences, and cultural context in developing tech policy to prevent potential harm, mitigate conflict, and to ensure safeguards for vulnerable populations. Here are 20 organizations addressing technology policy,
Despite remarkable tech advancements, associations have hesitated to adopt new digital solutions. A 2022 study revealed that only 16% of non-profit professionals use generative AI. With data standardization and security concerns, especially in the healthcare and life sciences space, digital transformation can be daunting. However, by leveraging AI, associations can benefit from personalized recommendations, predictive analytics, and
Is your association waiting to adopt new technology? Maybe you lack staff buy-in or have budget concerns. Perhaps you’re worried about losing your member data or don’t have a clear strategy for determining which software would best benefit your organization. Waiting to adopt new technology can greatly cost your association. Digital transformation is critical in
Is your association planning to adopt new technology or software? If so, you are planning your organization’s digital transformation. Your digital transformation will look different from those of other associations and member-based organizations. However, the core theory is the same: A digital transformation occurs when you switch your technology and adopt digital processes. READ MORE
In an era where technology is evolving at an unprecedented pace, artificial intelligence (AI) is becoming a transformative force in the employment market. By automating redundant tasks in project management, administrative functions, grant writing, and more, organizations— particularly smaller nonprofits and trade associations—must seize this opportunity to enhance their operational capabilities. READ MORE FROM
Technology is evolving at a staggering pace, so it’s no surprise that tech trends for associations are shifting and changing all the time. Associations must embrace the digital revolution — your members will expect nothing less. Today’s associations need to provide a whole host of services for members: a community for networking, a space to solve
According to a new report, association professionals are entering 2025 feeling optimistic about membership and revenue, but are looking to improve their technological savvy to better engage with their audiences. Marketing General Incorporated’s 2025 Association Outlook Report, published last month, is based on responses from nearly 300 association professionals surveyed last September. Overall, they see positives
Amidst economic uncertainty and day-to-day operational challenges, most small associations (61%) still predicted their new members enrollments would increase, and that revenue (56%) would follow in 2025. As you work to set goals and plans for your association’s future, understanding how other associations operate and their plans for 2025 can help you focus on key strategic
AUSTIN, Texas, Oct. 29, 2024 /PRNewswire/ -- Momentive Software (formerly Community Brands) today announced the release of its annual Association Trends Study, "A New Era of Associations: The transformational power of technology." Findings from this year's ninth annual report reveal that technology adoption directly fuels member loyalty and engagement. Respondents also reveal they see the opportunity of
