Lois Herzeca is the COO of MouthMedia Network, as well as a leading fashion and retail lawyer. She Co-founded the Fashion, Retail and Consumer Products practice group at Gibson, Dunn & Crutcher LLP, and Co-authored Fashion Law and Business: Brands & Retailers (2013). She is a Lecturer in Law at the University of Pennsylvania Law School, and an executive advisor to early stage companies in the fashion, beauty and retail industries.