Myra Ballentine believes in the power of stories to create empathy, shape values, and share experiences. Working at the intersection of inclusion and technology, Myra applies her background in business management and cognitive science to build immersive experiences in virtual reality (VR), that allow you to stand in someone else’s shoes and see the world from another’s perspective.

Myra grew up in multiple countries across various cultural contexts where she was a minority and sometimes othered. This set her on a trajectory to understand the science behind human behaviors across cultures and differences. At college, she studied cross-cultural business management and later cognitive science and behavioral theory in grad school at Harvard University. 

She began her career consulting in organizational behavior with a focus on inclusion & global competency. Myra quickly identified a problem: despite commanding $8 billion in annual spending, organizational DEI training was largely ineffective for behavioral change and sometimes even counterproductive. 

Inspired by her desire to develop a more socially aware and consciously inclusive society Myra co-founded VECTRE, a virtual reality development company that uses the power of immersive technology to see the world from a new perspective. VECTRE’s PERSPECTIVES platform is designed to increase social intelligence and bias awareness while modeling inclusive leadership through immersive experiences.

The emotional realism of these experiences allows you to not only see but truly feel the impact of microaggressions firsthand, creating a more visceral experience than watching a video. This is not just storytelling, it is story living.

Myra speaks multiple languages, including Urdu, Hindi, Punjabi, and conversational Thai. In her free time, she enjoys reading, hiking, cooking, and traveling.