Tiffany Perkins-Munn, Ph.D., Director, is the Head of Client Analytics & Insight for Global Marketing. She is a member of the Global Marketing Executive Committee.
As Head of Analytics & Insight, Dr. Perkins-Munn is responsible for creating a leading-edge marketing analytics function and platform for data and advanced analytics (including ML, AI, etc.) that will uncover and illustrate key business insights through the power of a data-, analytics- and measurement-driven marketing.
Dr. Perkins-Munn previously served as Global Head of Client Analytics for J.P. Morgan’s Private Bank in Asset Management where she led a team of data scientists, data engineers, statisticians and digital analysts toward the goal of using client data more impactfully to increase product penetration among clients and to convert prospects into clients. Before JPM, she led similar teams at Merrill Lynch and Morgan Stanley that conducted analytics and uncovered insights to reduce cost, mitigate risk, improve client service, and maximize profitability.
She started her career as an academician, publishing articles, authoring and co-authoring books on diverse topics such as women, identity, disability, education and intelligence measurement.
Dr. Perkins-Munn is a recognized author on using client feedback to drive significant revenue and profitability outcomes. She has received international acclaim for her research on customer satisfaction, share of wallet, profitability and brand-centricity.
Dr. Perkins-Munn earned her M.A. and Ph.D. in Psychology and Statistics from the Graduate Center of the City University of New York, where she was awarded the Kogan Award for Interdisciplinary Research in Advanced Quantitative Methods, and a B.A. degree in psychology with a minor in Spanish from Georgetown University.