From GDPR to the all-important browser cookie, the way that we manage and use data is under the microscope in ways it never was in the past—and it has changed a lot about how associations work. Getting data privacy right requires a basic understanding of a number of concepts. Some of these are technical considerations;

In the past couple of years, more associations—and plenty of corporate brands—have been working toward meaningful diversity, equity, and inclusion goals. It’s been an imperfect process, to be sure. Last month, my colleague Ernie Smith pointed to a recent study from Willow Marketing [PDF] that revealed some of the ongoing challenges: Only 16 percent of respondents rated their association

Consumer Technology Association(CTA) will host its technology conference, CES, on 3-7 January to network, teach and influence attendees from around the world. With over 1,700 brands involved, attendees are encouraged to share technology-related news and ideas. CES covers all industries within the technology sector, from food to media, allowing professionals from different backgrounds to come

If your association has an events app but no in-person events these days, all is not lost—as long as you utilize them for ongoing engagement. This state of affairs might sound familiar: A few years ago, you spent thousands or tens of thousands of dollars on a mobile application intended to boost engagement at your

Thanks to AI, automation isn’t just for factory floors and drudge work. Executives can use that as a nudge to improve their soft skills. This week marks the start of Major League Baseball’s playoff season. My favorite team didn’t make the cut, but I’ll still watch the games, and during the slow parts, I’ll wonder

Bringing in software that can help nontechnical employees build websites or apps could stretch your association’s ability to experiment on the fly. If your association doesn’t have a dedicated web development or design team, launching a new initiative might feel difficult, if not impossible, because of the costs and resources involved. READ MORE FROM THE

Texting is immediate, convenient, and ubiquitous, making it especially useful for member communications. Is your organization taking advantage? Use these tips to engage members through text. Texting is accessible, personal, and low-effort for members—and it has a much higher response rate compared with email, making it a strong touchpoint for brand connection. And yet, texting might

Video provides connection, emotion, and authenticity, says the CEO of a video-sharing platform. Video is a content form that delivers a lot of information—and emotion—in a small package. Associations are built around human connections and networking, and now, in a predominantly virtual environment, video has emerged as an important tool for connecting with members in

A digital marketing specialist explains how tech keeps this manufacturing association humming. How does an association committed to promoting and supporting the manufacturing industry reach diverse but niche audiences at varying stages of a buyers’ journey? If you are Amanda Krigner, Senior Digital Marketing Specialist II at the nonprofit manufacturing association SME, you turn to

A report shows that boards have become more future focused in the past year. But challenges on tech strategy and diversity remain. READ MORE FROM THE ORIGINAL SOURCE HERE