In the past couple of years, more associations—and plenty of corporate brands—have been working toward meaningful diversity, equity, and inclusion goals. It’s been an imperfect process, to be sure. Last month, my colleague Ernie Smith pointed to a recent study from Willow Marketing [PDF] that revealed some of the ongoing challenges: Only 16 percent of respondents rated their association “excellent” on DEI issues, and 40 percent were unsure if their association has a documented DEI policy.
