Texting is immediate, convenient, and ubiquitous, making it especially useful for member communications. Is your organization taking advantage? Use these tips to engage members through text.
Texting is accessible, personal, and low-effort for members—and it has a much higher response rate compared with email, making it a strong touchpoint for brand connection. And yet, texting might not come to mind when thinking of member communications strategies, as it might be viewed as too informal.
