A digital marketing specialist explains how tech keeps this manufacturing association humming.
How does an association committed to promoting and supporting the manufacturing industry reach diverse but niche audiences at varying stages of a buyers’ journey? If you are Amanda Krigner, Senior Digital Marketing Specialist II at the nonprofit manufacturing association SME, you turn to technology. “I’ve always been a firm believer in utilizing technology to work smarter and solve problems,” says Krigner. “I couldn’t imagine managing our digital marketing campaigns without technology.”