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How Music Technology Helped My Students Tap Into Their Creativity

Jade’s face peered out at me through the Zoom window, one of 25 faces in an elementary music class that recently went fully remote during the pandemic. Although Jade was only in the fifth grade, she had decided, like many others her age, that she was not into music. Trying to motivate students to learn

2023-04-17T15:35:53+00:00April 17th, 2023|Categories: Tech Up Education, Tech Up Music & Entertainment|

How Music Tech is Making it Easier — and Harder Than Ever — for Artists

For many musicians, the democratization of music production and distribution carried the promise of reaching multitudes of eager fans at the touch of an upload button. Yet with over 40,000 new tracks being uploaded each day, creating a virtually infinite selection of music available on most streaming platforms, breaking through as an artist has in

2023-04-10T17:20:12+00:00April 10th, 2023|Categories: Tech Up Music & Entertainment|

Music Artists and Brands Embrace Emerging Technology to Reinvent the Music Festival Experience

STAMFORD, Conn. , March 15, 2023 /PRNewswire/ -- SponsorUnited, the leading global sports and entertainment intelligence platform tracking 1.1 million sponsorships and endorsements for 250,000 brands and properties across sports, media, music and entertainment, today released its 2022 Music Festivals & Artists Marketing Partnerships Report, analyzing more than 8,300 brands, 850 artists, and 600 music festivals. READ MORE FROM

2023-04-03T18:16:04+00:00April 3rd, 2023|Categories: Tech Up Music & Entertainment|

Did Humanizing The Technology Experience Help Spotify Surpass Half A Billion Listeners?

Spotify’s annual Stream On event unveiled the platform’s latest announcements, growth numbers, features and celebrity partners live from Los Angeles this week. Starting and ending with CEO Daniel Ek’s unbridled optimism, Stream On 2023 showcased the organization’s innovations – most notably a new TikTok-esque scrollable home screen – and program pivots fronted by key Spotify leaders across

2023-03-27T16:42:04+00:00March 27th, 2023|Categories: Tech Up Music & Entertainment|

Entertainment industry continues to sound out the metaverse

As interest in the metaverse continues to mount, entertainment events, from music to sport, are increasingly taking place in the virtual space The 2018 film Ready Player One, which envisioned a future where people are connected to – and living in – the metaverse, may have been a work of fiction, but with the concept dominating

2023-03-20T21:20:58+00:00March 20th, 2023|Categories: Tech Up Music & Entertainment|

The rise of online entertainment: exploring the impact of digital platforms on traditional industries

Online entertainment has rapidly gained immense popularity in recent years, largely due to the convenience and accessibility offered by digital platforms. With the rise of the internet and advances in technology, the way people consume entertainment has changed dramatically. From streaming movies and music to playing online games and betting on sports, there seems to

2023-03-13T18:46:39+00:00March 13th, 2023|Categories: Tech Up Music & Entertainment|

How Virtual Entertainment Is Merging Cutting-Edge Technology With Legacy Techniques

A pattern we see in many industries is that technology changes alongside culture and society, and this remains true for entertainment. The most obvious to consumers has been the shift from terrestrial television to streaming services like NetflixNFLX -0.8% and AmazonAMZN -1% Prime. The greater flexibility allowed consumers to decouple themselves from an entertainment schedule, being dictated by broadcast

2023-02-21T00:15:28+00:00February 21st, 2023|Categories: Tech Up Music & Entertainment|

Infographic: How does the world consume music?

To maximize any chance of success in the music business, aspiring artists must gain an understanding of how music is consumed and how that is changing alongside technology. This graphic from Athul Alexander highlights global music consumption habits. Data is from 2022 and is sourced from a survey of over 44,000 people from 22 countries by IFPI that asked

2023-02-13T18:59:57+00:00February 13th, 2023|Categories: Tech Up Music & Entertainment|

Sony Music Group Expands Beyond the Instrument Initiative

New York, NY – January 30, 2022 – Sony Music Group (SMG) today announced the global expansion of its annual Beyond The Instrument initiative. Now in its third year, the program will include academic activations in the U.S. and U.K. throughout the month of February, providing international resources and exposure to music professionals and creatives and collaborating with community

2023-02-06T20:17:16+00:00February 6th, 2023|Categories: Tech Up Music & Entertainment|