As interest in the metaverse continues to mount, entertainment events, from music to sport, are increasingly taking place in the virtual space
The 2018 film Ready Player One, which envisioned a future where people are connected to – and living in – the metaverse, may have been a work of fiction, but with the concept dominating the technology world’s thoughts last year, could the film’s ‘Oasis’ be closer than we think?
Interest in the metaverse is clearly on the rise. The world’s biggest companies, such as Google, Apple, Meta and Microsoft, have each made significant metaverse investments. Meanwhile, according to McKinsey, in 2021, internet searches for the metaverse increased by 7,200%, and approximately 60% of consumers said they are excited about the transition of everyday activities, like shopping, dating, and working out, to the metaverse.
