Although the term “brand” is often associated with business, the two are different. A brand is something you’re constantly building because it’s the affirmation of who you are and what you love to do. Whether you’re a full-time employee, independent freelancer or business owner, your personal brand speaks before you. Being intentional about what you want it to stand for shapes the opportunities you attract.
But where do you start? Content and branding expert Maya Elious has five tips to build a powerful brand: