Like countless other disciplines, the practice of entrepreneurship is poised to be profoundly affected by generative AI, as is the competitive landscape for startups.
“We’re in a moment of transformation where this is a tool that can do many things around the world and many things in almost any industry,” said Ethan Mollick, SM ’04, PhD ’10, an associate professor at the University of Pennsylvania who studies AI, innovation, and startups.
In a December 2023 episode of the Trust the Process podcast, hosted by the Martin Trust Center for MIT Entrepreneurship, Mollick joined Trust Center managing director Bill Aulet to discuss how entrepreneurs can use generative AI to their advantage and what startups should remember about the new technology.
Mollick identified three trends regarding AI and entrepreneurship and offered tips for those who are ready to jump in.
