Making continuing education and certifications key benefits creates a win-win for members and associations.
Coming out of the pandemic, associations and members alike are searching for ways to rebuild, reinvigorate and grow. And while there are many areas that have the potential for positive impact, our member engagement study, Association Trends: From Disruption to Opportunity, found that there is one vertical that can simultaneously help members achieve their goals while boosting association membership and revenue: education.
