Americans want to support their local economy by shopping small. More than half—53%—of consumers indicated that they are more likely to buy from a local business than a national retailer during the coronavirus pandemic, according to ZypMedia, a TV platform for local media companies. Shopping small is one way to help, but there are others.
This may sound counterintuitive, but, as a whole, Americans have boosted the amount of money they have saved during the Covid-19 economic shock. Americans collectively saved $1.4 trillion in the first nine months of last year, about double what they saved in the same period last year, according to Berenberg Economics as reported The Wall Street Journal.
Americans can put their savings to work by investing in underestimated small business owners. These entrepreneurs—low-to-moderate income people, women, people of color, and people living in rural communities—often have trouble getting financing.
