Who comes to mind when you are asked to name an entrepreneur? Silicon Valley icons like Microsoft’s Bill Gates, Apple’s Steve Jobs or Facebook’s Mark Zuckerberg? Or maybe it’s Jane, the person who opened a much-needed, constantly crowded, line-around-the-block restaurant in your hometown? All these are perfectly fine answers that have one thing in common: They founded their own businesses, taking on all the risks and, thus, are reaping most of the rewards.
While that is an accurate picture of some entrepreneurs, it is outdated and far too limited in its scope for today’s constantly evolving business landscape.