Google is testing a tool that uses AI to write news stories and has started pitching it to publications, according to a new report from The New York Times. The tech giant has pitched the AI tool to The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.
The tool, internally codenamed “Genesis,” can take in information and then generate news copy. Google reportedly believes that the tool can serve as a personal assistant for journalists by automating some tasks in order to free up time for others. The tech giant sees the tool as a form of “responsible technology.”
The New York Times reports that some executives who were pitched on the tool saw it as “unsettling,” noting that it seemed to disregard the effort that went into producing accurate news stories.