In 2004, just one year after MySpace launched, DJ culture and related niche nightlife scenes underwent a major shift. As party posters and boldly printed graphic fliers started to slowly become extinct for live event promotion, communication and underground communities moved online. Over the last twenty years, the evolution of technology and its impact on facets of everyday life, has drastically changed how culture is transmitted and how communities are connected. Digital viral moments now create an expectation of how an experience will be and simultaneously replace a need to participate in that experience. Has the normalization of bite-sized content erased underground culture or moved the action online?

“Events worked because the community was very much a physical thing, it wasn’t so online-based,” said DJ Khalil Asmall, who recently supervised the music for Netflix’s, The Kitchen, directed by Daniel Kaluuya, and wrapped up 16 years as the co-founder of Livin’ Proof, a London-based event named after DJ Premier’s “Group Home” record.