In our previous blog, we discussed marketing trends for 2023, along with some tips that your association can leverage to further your reach. In this second installment, we’ll unpack public relations best practices to get your association more publicity in the coming year.
As the new year begins, many association communications teams are reevaluating their strategies to ensure a prosperous new year. Although capturing audience attention and improving brand awareness are always top priorities, it’s equally important to focus on how your PR strategy should be adjusted to match the changes in the media landscape over the past year.
In 2023, here are four important areas for association PR teams to consider in their planning efforts.
