Getting funded as a startup company in digital and beyond is a notoriously challenging process, even for entrepreneurs with the most amazing ideas.

For women in the field, trying to attract investors can be a yet more daunting prospect, which is why Alicia Syrett has set out to help more female-led companies get the guidance they seek.

With a focus firmly on mentoring rather than straightforward appeals for cash, an upcoming event called #MentHERnyc will see up to 75 of the most active and helpful enterprise investors in New York City get together with around the same number of counterparts from the city’s startup community .

“It is not a pitch event,” Syrett, who is founder and CEO of Pantegrion Capital, tells me. “The event follows the adage, ‘If you want money, ask for advice, and if you want advice, ask for money’.”

“We are focused on giving these amazing women advice in the hopes that they build relationships, bolster their advisory boards, and ultimately increase their chances of being funded.”

As well as investors, the entrepreneurs at the #MentHERnyc event on June 23 can consult with well-known journalists who will be on hand to share their tips on how to gain press attention and raise awareness of the latest startup concepts.

“We want to empower these founders to become key economic contributors and leaders in our dynamic city,” Syrett explains.