Today, Intuit Inc.(NASDAQ: INTU), the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp, unveiled new data that reveals how accountants are embracing the power of technology and artificial intelligence (AI) to help propel their business growth and better serve their clients. The Intuit QuickBooks Accountant Technology Survey, which collected responses from 2,000 accountants in the U.S., also explores how firms are adapting to the decline in the talent pipeline while maintaining a positive outlook on the future of the profession.
“We know accountants are busier than ever – with 43% reporting they serve more than 40 clients – and increasingly, they’re looking to technology to help them be more efficient and better meet client needs,” said Jeremy Sulzmann, Vice President, Intuit QuickBooks Partners Segment. “As our most valued partners, we wanted to dig deeper into what macro trends are impacting accountants so we can continue to focus on further developing the technology they need most to grow their businesses. In 2019, Intuit declared its strategy to become an AI-driven expert platform, and we’ve accelerated AI innovation at scale to deliver personalized experiences to more than 100 million consumer and small business customers.”