Fintech startups are revolutionizing old industries with new technology. But the most successful brands in this category are and will continue to be those that recognize the importance of human-powered service. These brands will win customer trust for the long run by supplementing and enriching their tech solutions with knowledgeable human employees.
Let’s examine why humans are so important to the success of fintech, and I’ll offer tips for fintech brands hoping to succeed over the long haul.