TIKTOK HAS BEGUN a global restructuring of its business that includes layoffs, according to five people with knowledge of the process.
The short-form video app, owned by Chinese parent company ByteDance, has rapidly expanded both its user base and workforce in recent years. Despite tensions with the Trump administration over fears it could be a tool of China’s government, TikTok crossed 1 billion monthly active users in September and now has thousands of employees worldwide. Its rapid growth and success with younger users inspired Meta’s Instagram and Google’s YouTube to launch competing short-form video products.
