Whether you’re a fast growing start-up or a medium enterprise ready to IPO, technology represents a major opportunity for small business owners to close the gap with large corporations. As old tools become obsolete and new tools crowd the marketplace, identifying the right tech solution can be the difference between a successful expansion and a failed one.
In late 2023, SMB Group found that 59% of small and medium businesses (SMBs) expected to increase their technology spending in 2024. But how did businesses decide to spend that money, and how will those budgets change in the years to come? Workday recently spoke with Laurie McCabe, co-founder of SMB Group, to discuss the changing impact of technology on small and medium businesses and the tech trends that are defining 2024.
