Dare I say it, but this year is shaping up to be the year of the finance “super app.” Since the beginning of the year, I have seen no less than seven companies talking about creating a super app.
Now, let me be clear here. I am not talking about a super app like WeChat and Alipay in China. Those companies offer just about everything within an app, from buying groceries, booking travel, ride-hailing, as well as every type of financial offering you could think of.
