California’s attorney general is now able to enforce the state’s newest consumer privacy law, and voters could extend protections even further in November.

With more streaming services on the market than ever and a global pandemic incentivizing people to stay at home, it’s not a leap to assume the amount of data being collected about viewing habits has hit a fever pitch. And it’s happening as California’s newest data privacy law has become ripe for enforcement and an even stronger version has been approved for the November ballot.

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