Tech companies, eager to expand their streaming audiences, increasingly see live sports as a way to do it.
Competing for rights to broadcast games from the N.F.L. and other leagues could be hard for broadcast and cable companies that “aren’t playing by the same financial rules.” More than a decade after Apple disrupted the music industry and Amazon upended retail, the tech heavyweights have set their sights on a new arena ripe for change: live sports.
