Universal Music Group, the world’s largest music company with artists including Taylor Swift, Billie Eilish and Elton John, is opening its doors to AI.
The company is partnering with Endel, the generative music company that creates AI-powered personalized sound environments, to enable the algorithmic creation of soundscapes for both new music and catalog recordings.
The relationship will enable UMG artists and labels to create soundscapes for listeners’ daily activities including sleep, relaxation and focus using Endel’s proprietary AI technology. In the coming months, UMG will announce the first wave of soundscapes under the new agreement. Endel previously worked with UMG-owned Republic Records’ artist James Blake, whose ambient soundscape Wind Down was released as an album in May 2022.
