Customized beauty and AR try-on were hot topics at CES this year as beauty continues to make its mark on the annual event.

Held from January 11-14, the first virtual version of the Consumer Technology Association’s annual event attracted companies from large conglomerates to startups that highlighted their futuristic innovations in beauty tech. Technologies this year built upon those emphasized in 2020, and have been accelerated by demand for digital solutions to challenges created by the pandemic.

The trend of customized beauty continued this year at CES, with YSL Beauty and Amorepacific showcasing beauty appliances. These companies joined other startups such as Réduit One, which was created by the founder of Foreo and announced at CES last year, and Opulus, which was launched by the founder of Clarisonic in July 2020.

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