According to the 2022 IBM Institute for Business Value study on AI Ethics in Action, building trustworthy Artificial Intelligence (AI) is perceived as a strategic differentiator and organizations are beginning to implement AI ethics mechanisms.
Seventy-five percent of respondents believe that ethics is a source of competitive differentiation. More than 67% of respondents who view AI and AI ethics as important indicate that their organizations outperform their peers in sustainability, social responsibility, and diversity and inclusion.
The survey showed that 79% of CEOs are prepared to embed AI ethics into their AI practices, up from 20% in 2018, but less than a quarter of responding organizations have operationalized AI ethics. Less than 20% of respondents strongly agreed that their organization’s practices and actions match (or exceed) their stated principles and values.