IFA Berlin, a leading global trade show for consumer and home electronics, and Tech Up For Women, a group created for the advancement of women in technology, have joined forces to host a live event series. The “International Tech Up Talks” series provides a platform for high-profile female leaders in the tech industry to reflect on their careers, offer advice, and inspire the next generation of female innovators. To kick off the series, they convened Samsung Electronics America’s Senior Vice President of Corporate Marketing & Communications, Michelle Crossan-Matos, and Google’s Managing Director of Apps, Imma Calvo, to discuss strategies for advancing innovation.

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